- EPnews -- from The Entrepreneurial
a work-family resource for home-based entrepreneurs
- Volume 3, Issue 5
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- The Funny Things EP Kids Say
EP Times -- An Editorial
What's It Worth?
Making Money Matters
What's Happening at EP
As some of our long-time subscribers
are aware, this Father's Day marks a
somber anniversary for my family. On the eve of Father's Day
last year, my
husband took a call from my brother notifying us that my father
was in the
hospital with "pneumonia." That was the beginning of
a dreadful summer,
when the news grew worse with each passing day, and every far-fetched
was dashed with the reality that my father's time was coming
and there was
no stopping it. On the late evening of August 14, 1998, my father
from this world to the next, after a day full of visits, his
still lingering in the air, and his face turned fully towards
his "one true
thing," my mother.
Some time after he died, my mother
and I went to a movie together to escape
our thoughts for a moment. The movie was called "Smoke Signals,"
unbeknownst to us it was about a young man who tries to come
to terms with
his late father's failings. I cried because I realized I had
no terms to
come to -- I had nothing to forgive, nothing to regret, nothing
to say that
I hadn't said to him time and time again. And there was nothing
unsaid/undone on my father's part either. In my heart as I know
in his we
are both at peace, as we have been for many, many years now.
On this Father's Day, I am reminded
of "Smoke Signals" not only because I
am again aware of how blessed I have been throughout my life
to have such a
wonderfully wise and supportive father, but because awareness
stir around the reality that there are many others who are not
as lucky as
I. So many others suffer so from unexpressed feelings, a hardened
heart, and the inability to forgive. I can't imagine what that
like, and today I thank my father for that -- yet another gift
he gave me.
This issue of EPnews is dedicated
to my father, but it is also extended to
thank and acknowledge all the fathers in our lives, for whatever
us, for whatever they didn't, whatever they couldn't. May each
of us take
some time this week to embrace whatever we have inherited, whatever
lost, and whatever we have learned that we can pass down to the
generation in a positive way.
For those of you who were as
blessed as I to have had a dear and "present"
(in every respect) father, I have compiled a small tribute to
mine that I
would like to share. It's at:
And to the Dads and "dhs"
(dear husbands) on this list, a very Happy
Father's Day to all, and may you be as generous towards your
your time, thoughts and energy as you possibly can be.
THE FUNNY THINGS EP KIDS SAY & DO!
Submitted by EP Co-Founder, Lisa
Roberts ([email protected]):
Recently I was telling my 3-year
old a story about his late Grandpa. We
were visiting the cabin in the Poconos that my father built,
and I was
explaining to my son how he not only built the walls and floors
ceiling, but how he hung up all the pictures and installed all
and screwed in all the electrical sockets as well. Then I checked
sure he knew who I was referring to, since he was only 2 when
my Dad passed
away. I said, "Where is Grandpa now?" Without a beat,
he answered, "He's in
heaven." He was quiet for a moment, and then added, very
when Grandpa comes back from heaven, can I show him my toys?"
Share with the EP Community something
your child said or did recently that
made you smirk, giggle, or LOL. Send your submission via e-mail
with the subject heading "A Funny Thing My EP Kid
Said (or Did)". And if you need a stockpile of smiles to
get you through
your EP day, pick up your own heartwarming copy of Grace Housholder's
Funny Things Kids Say" @ http://en-parent.com/familybooks.htm.
stressed-out EP days, you'll be glad you did!
-- AN EDITORIAL
© 1999 by Lisa Roberts
To inspire me as I work, I surround
myself with bits and pieces of
encouragement that decorate my home office and beyond. There
is the artwork
of my four children, taped haphazardly on the wall behind my
are special thank-you notes from visitors of EP tacked on the
directly behind my monitor. There are books written by colleagues
contacts that line the office shelves.
But there is no other work of
inspiration as monumental as the swingset in
full view of my home office window. To me, it is a testament
of faith that
reaches beyond time, distance and generation. It grounds me at
time it pulls me forward, through every season, through every
I remember the morning my father
began to build it. Two years ago this
spring, he pulled up my driveway with a load of lumber on top
of his car.
As my mother and I unloaded packages of food, clothes and other
that always arrived with my parents during their bi-weekly, three-day
visits, my father unloaded the lumber and tools he had brought
As custom, my dad labored from
early in the morning until late afternoon,
with breaks only for glasses of water, and everyone stayed clear
way. Only once, before getting started, did he call anyone towards
"Where do you want it?" he asked me, his eyes illuminating
possibility. We then began a lengthy discussion on the logistics
backyard -- the nearby trees, the view from the street, the proximity
the house. But ultimately the location was made based on my ability
an eye on the children as I worked in my office and they played
Relatively speaking, the job
was a breeze for my dad. He had twenty years
of construction work behind him. He had built two homes: one
in the Pennsylvania Pocono Mountains, and the other in Long Island,
his year-round home nearly burned to the ground. He was also
and friend's favorite renovator and handiman, finishing basements
turning attics into bedrooms for another. He applied his innate
architectural design, practical hands-on knowledge and playful
to every project. And throughout my life, there seemed *always*
another project before him.
That day my kids and I watched
as the sticks of wood became ladders to
climb up, beams that held swing chains, and a gate that formed
a forte. By
evening, four pairs of legs and arms were swinging and pushing
twirling, in a celebration of life and love and joy that only
a Grandpa like theirs could arouse.
But my father had only one year
to watch his grandchildren enjoy the
swingset he had built for them. On the eve of Father's Day last
was hospitalized with a severe shortness of breath. We all thought
fell ill because he had been consumed in a whirlwind of physical
just two weeks before. This time last year, his Long Island home
due for an exterior paint job, and from early in the morning
afternoon, day after day, he had climbed his well-worn ladder
to prep and
then to paint the entire house. When that job was completed,
he took a
break for two days and drove himself and my mother to the Poconos
*that* home a final coating too. Feeling drained and overworked
sixty-seven years old, he thentook his old ladder and broke it
into pieces, knowing he could never take on the job of exterior
house painting again...
But as it turned out, it was
not overexertion that he was suffering from.
Only a few days after Father's Day last year, our family was
fatal news that my father had "malignant mesothelioma"
-- cancer of the
lining of the lung, caused by his persistent exposure to asbestos
years ago when he was in the construction business. There would
be no more
projects, no more labor, no more work of any kind. In a matter
his lungs and legs would fill with water, and it would become
extraordinary effort just to walk across the room to brush his
Days before he died, and not
knowing that he would so soon, my father wrote
a letter in his recliner chair that he was by then confined to.
addressed to his brothers and sisters (he was the youngest of
nine, all but
one still alive) and their children, who were gathering at our
family reunion. To me, his letter represents an inner strength
-- in fact has always surpassed -- his physical.
To My Dear Family and Friends,
I want to thank you all for your
constant prayers and deep faithful support.
I know that through all our prayers, together we can achieve
whatever they may be. "Thy will be done."
I ask you all to keep up your
prayers and support.
I need all of you to help me through this time in my life.
I promise that if you continue to pray for me,
I will hang in there until my very last thread of hope.
I love you all very much and
leave you to ponder on one of my favorite gems.
Your Brother, Your Uncle and
Your Friend, Phillie
"I Believe in the Sun
Even When it is Not Shining
I Believe in Love
Even when I am Alone
I Believe in God
Even when He is Silent."
Today, when I look out the window
and see my children's swingset, I am
filled with a faith of my own. I believe that the love for both
family canmerge to create wonderful things. I believe in pursuing
of work that God calls me to, even if it may somehow put me at
risk. And I
believe in my father's love, his presence and his sparkle of
even if I can no longer see the projects he is working on now.
is the mother of four, Web Producer of The Entrepreneurial
Parent and the author of "How to Raise A Family & A
Career Under One Roof:
A Parent's Guide to Home Business." To purchase your copy,
by deB Sechrist
Many of us are frugal because
our parents and grandparents are: we find
ourselves doing frugal things because we remember being taught
The generations who are now aged 50-80 lived thru some very hard
years of depression and later war shortages. It's interesting
to ask your
fathers and grandfathers what little things they used to do to
or have always done and still do. The legacies can be very inspiring!
My father used to take us along
to the beverage distributors to buy Pepsi
by the case at a lower price, along the back roads where the
fresh produce much cheaper than the grocery store, out to the
pick-your-ownstrawberry patches (five kids can pick a lot of
quickly!), and to the cider mills in the fall to buy fresh apple
I remember being at my father's
mother's house when I overheard her
refusing a collect call from her son, my uncle. He had just returned
to Florida after a visit to their home in New York, and often
drive the entire trip straight through, about 26 hours. She explained
he would call to let her know he had safely arrived, but he called
so it was free when she refused to accept the charges.
I asked my stepfather (Bill Bruce
of LaBelle, FL: homepage
for some input; this is what he
"My mom use to tell me how
her mom (who came from Holland) would count how
many potatoes were in the sack she bought and would go to the
put the most potatoes in the sack."
Sounds like she and I would have
enjoyed shopping together! ;-)
Bill has some thoughts from his
own lifetime habits of frugal living:
"We always flatten the tube
of tooth paste and then roll it up from the
bottom. I still do to this day as a rule. I roll a glass back
over it. I also lay a bottle on it's side to get out the last
When I was younger and riding a scooter to and from work and
would put a piece of cardboard in my left shoe. After pumping
leftfoot while riding scooter, a hole was always worn through
cardboard gave the shoes a longer life, and helped keep my foot
dry when it
Sechrist is the mother of three, Webmanager of The Entrepreneurial
Parent and owner of deBweB, a web design business. Find out more
MAKING MONEY MATTERS
Being available to your kids
and managing a career under one roof sounds to
many like the best of both worlds, but without pulling in some
income what's all the effort for? Making Money Matters! This
week Ernest F.
Oriente, the father of three and owner of PowerHour, Professional
Coaching, shares his marketing tips with us. You can contact
him at Ph:
435-615-8486, Fax: 435-615-8670, Email: [email protected],
Happy Father's Day Ernest! :-)
1. In a 2-3 sentence statement, explain what your home business
including your target market and "mission statement."
I am a professional business
coach and I work with my clients all by
telephone, as they live/work around the world. Because I work
telephone, I no longer travel for business, which means I can
wonderful time with my wife and three children. As a business
have spent 7,100 hours helping my clients reach their dreams/goals.
2. What are the most popular
services you sell? What is your hourly rate,
and how did you find the right fee schedule for them?
I work with my clients once a
week for either 45 or 60 minutes per call and
I'm paid $400-$1000 per month. With manyof my larger clients,
we work by
conference call, which lets me coach/guide teams of 20-50+ participants
within their company.
3. What are your favorite services?
Why do you like to sell them?
We provide private, one-on-one
coaching and group coaching. In addition to
my business coaching, we provide "world-class" assessment
reports, the kind
3M® and Xerox® use, to help our clients hire and promote
4. Tell us a bit about your marketing
campaign. When did you start noticing
your first sales (after which marketing technique), what marketing
have you noticed yield the greatest results, and how do you make
contact and subsequent sales (via online, phone, fax, mail, face-to-face)?
Since all of our coaching is
done by telephone we follow the"eight
principals for building virtual trust" combined with an
marketing engine. This effortless marketing engine has created
subscribers who have requested to receive our weekly/monthly
either fax or E-mail. In addition, we also write a monthly article
trade/professional/industry magazines. (To subscribe, go to:
Have a question? It may already
be answered in 1 of the 16 EP Expert Q&A
pages now up and running! Check them out at
(follow the "Q&A" links). If your question
isn't answered there, then send it to: [email protected].
We'll be glad
to help you out if we can!
From EP Dad Expert, Jeff Zbar:
Q. Hello -- We bought a small
acreage a year ago and I recently finished
refurbishing the chicken coop and bought 20 broilers to raise
for our own
butchering, plus I'm getting hens this week for eggs. I began
well, maybe I could raise more to sell! but I really don't know
buy them. The lady at the hatchery wasn't very supportive, I've
raised chickens before and I guess she thought I was ignorant.
How do you
find your target market? We live 9 miles from the hometown (pop.
20 miles from the metro area (pop. 50,000). Any suggestions would
Thank you for your time, Kathie Cunningham
A. Kathie, as a suburban boy
who summered in what once was Denver's rural
outpost called Parker (it's now part of a sprawling suburban
I know little about chickens and eggs (except how I like them
marketing is marketing, and it's the same - relatively speaking
- for fowl
as it is for automobiles. Define your product, find your market,
your message, and get it out there.
That said, let's look at your
situation. (For those of you who write
articles, build kids' furniture, paint bedrooms, or provide any
product or services, keep reading. Replace "chickens and
eggs" with your
widget, and get your mind flowing...) You live in a rural area,
to raise broilers and eggs for yourself and for sale. Know that
not be easy. People usually find food staples like these early
on when they
move to a community, and they're hard pressed to change providers.
to MAKE them want to change.
REALITY CHECK: The first 18 months
are the hardest. If you're looking to
NOT lose any money, you might have a difficult time of it. For
enterprise, the honeymoon period lies within the first two years.
getting your feet week coming to understand your product, your
how the two fit (if at all). Expect to dig into savings somewhat
this bird fly, so to speak.
1. What is your product? The
short answer is fowl. Chicken and eggs. The
easy answer would be to market it to locals as their source for
broilers this side of XX." You need to define your unique
proposition (USP), that is, what sets you apart from the competition,
capitalize on it. It could be that, unlike many large companies
sellpoultry and dairy products, you and your husband (kids, too?)
faceless corporate entities. Capitalize on this. Create a logo
drawing or charicature of your family, and use the tagline, "Our
a face on them", or something to that effect, which ties
your family to
your product. But we're getting ahead of ourselves.
2. Who is your audience? Coming
so late onto the scene, I'm certain your
neighbors already have their resources for chicken products.
That's not to
say you can't endear yourself to them and make them want to buy
often buy from specific companies because we like the people,
necessarily because their products are better or cheaper. Get
to know the
3. Using that USP, Create your
message and market what you do. Come up with
a cute name for the company. Create signs, T-shirts and car decals
emblazoned with it. Next Easter, hold the "Clucker's Chicken
the name you create) Easter Egg Hunt. Have egg dyeing contests,
county kids. Serve food and drink. Get your PR machine rolling
out pictures of the hens hard at work pumping out the eggs for
ones to enjoy. Can you write a press release? You'd better learn
expect to pay or barter for the service. Ditto with "pitching"
to the local or regional media.
What all this boils down to is
marketing and positioning yourself and your
business for success. Learn to market your company, and success
yours. Keep Goin' SOHO! Jeff
Jeff Zbar is our "EP Dad
Expert, a Home-based Writer, Speaker & Author of
Home Office Know-How (Upstart Publishing/Chicago, 1998), and
Success Stories, a free ezine on working from home. You can reach
Voice: 954-346-4393 Fax: 954-346-0251 Snail: P.O. Box 8263 Coral
FL 33075-8263 Web: http://www.goinsoho.com and ask him a question
From EP Parenting Expert, Jodie Lynn:
Come on America -- tell us something
funny abut your Dad. Jodie Lynn,
nationally syndicated parenting columnist, is hosting a Father's
Ahead and Laugh" contest. Send us a poem, story or article
favorite guy: Dad, brother, uncle, grandfather, etc. You could
a winner and have your piece published for all the world to see
on the www,
win a free copy of Mrs. Lynn's latest book and a chance to possibly
published in her upcoming book! Go to www.parrenttoparent.com
On a more serious note:
by Jodie Lynn
I had a father I did not know,
he was gone most of the time and mom never told.
He was in and out of trouble because his temper was bad,
You've got the picture -- we were all sad.
I never did anything right,
at least not in his sight.
I tried and tried to get a smile,
failed miserably by a mile.
Today he's old and very sick,
and I thought I wouldn't care --
but to tell you the truth, I'm kind of glad he's still there.
I've called him to see if he's doing OK,
he told me he was sorry for his role in a father he did not play.
For all the times he made me cry,
could I forgive him if I try?
It's hard to swallow all the tears and remember all the horrible
But, I took a deep breath and said, "Hey, that's what God
wants us to do,
so, Dad, I can too."
Jodie Lynn, nationally syndicated
parenting columnist, Parent to Parent,
In honor of "Dad Day,"
here are the Web sites of our favorite "EP Dads" ;-):
Neal Anderson- e-commerce and
contract web design: http://www.vii.com/~neal/
Michael Borgia-CPA: http://pages.prodigy.com/NAHY24D/
Rex E. Burgamy-online ad service:
Fernando Doylet-web design services:
Jeffrey Hoener-Cyber Mall site:
Kevin Huang-home business resource
Michael James Nicholoff-Virtual
Ken O'Donnell-poetry: http://www.mindspring.net/~karon/
WHAT'S HAPPENING AT EP
A posting from a reporter forwarded
to our EP Discussion List resulted in
some very welcome publicity for three of our EPs! To read all
our EPs do when "Driven to Distraction: Chasing Chaos in
the Home Office"
(by Julia Wilkinson), go to the 6/11/99 article on Women Connect
Also, Grace Housholder, our "EP
Humor Expert" and the originator of the
"Funny Things Kids Say" project, gave us a terrific
review that was
published in the popular "BRIEFME" newsletter, dated
If the letters 'EP' don't mean anything to you now, they will
and start seeing 'EP' (Entrepreneurial
Parent) in every other sentence. The EPs are building an interactive
community with "events" (such as "Office Clean-Up
Day" in May), EP Experts
who serve as mentors, an outstanding newsletter, and a listserv.
Spokesperson Lisa Roberts, mother of four and author of "How
To Raise a
Family and a Career Under One Roof," says EPs are on the
verge of taking
the EP community to the "next level" with opportunities
for EPs to meet
face-to-face. The "National Association of Entrepreneurial
will be rolling out this month (June, 1999). For parents trying
to do it
all, this site, with 350 pages of information and support, has
Thanks much, Grace! ;-)
Please note: if you'd like to
subscribe to our discussion list, go to:
If you're interested in becoming
a NAEP member, go to:
And if you have kids (and we
KNOW you do), have a great summer! C-ya in
The Entrepreneurial Parent, LLC
is not engaged in rendering legal or
financial advice. If expert assistance is required, the services
licensed professional should be sought.
This newsletter may be redistributed
freely via the Internet. Re-publishing
of separate articles for your print publication needs approval
to: [email protected] for permission.
© 2000, The Entrepreneurial
Editor: Lisa M. Roberts
EP Webmaster: Deborah Sechrist
POB 320722, Fairfield, CT 06432; http://en-parent.com
Ph:/Fax: (203) 371-6212, Email: [email protected]
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