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EP Business Bookshelf II

Business Management & Marketing Categories:
Business Management
Time Management
Taxes/Finances
Legal
Internet Marketing
Marketing/Sales
Public Relations
 
Other EP Bookshelves:
New Books + Reviews
Family Bookshelf
Career Bookshelf
Business Bookshelf -1
Back to the EP Bookstore

Welcome to the Business Management & Marketing Bookshelf of the EP Bookstore! At our shelf there's no need to tilt and cramp your neck reading titles just click on the ones that interest you, then press the "Back" button to review further EP selections. Enjoy browsing our bookshelf and come back soon to see what's new!

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EP Feature Title: How to Raise A Family & A Career Under One Roof: A Parent's Guide to Home Business
Author: Lisa Roberts
Published: 1997
EP Review: This book is the seed from which The Entrepreneurial Parent site grew. Selected by Home Office Computing as one of the Top 12 Business Titles of 1997, How to Raise A Family & A Career Under One Roof belongs on every EP Bookshelf...Order your copy today!
 

BUSINESS MANAGEMENT
Choose from the following titles to help with the day-to-day operation of your business.
 
 
EP Featured Book: Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business
Author: Terri Lonier
Published: 1998
EP Review: This down-to-earth guide is rich with straightforward, concrete counsel for the one-person operation and is a "complete road map to solo business success." Its accompanying Working Solo Sourcebook is a compilation of over 1,200 essential business resources for the solo entrepreneur.
Home Office Know-How
Author: Jeffrey D. Zbar
Published: 1998
EP Review: If you're short on time yet full of home biz motivation, this concise book was written for you. Full of friendly and useful tips from "Taking the Plunge," to marketing, money and organization, to "Zen and the Home Office." Written by a 10-year, EP Dad veteran.
 
How to Run A Small Business
Author: J. K. Lasser
Published: 1993
 
The Joy of Working From Home: Making A Life While Making A Living
Author: Jeff Berner
Published: 1994
 
Making A Living WIthout A Job
Author: Barbara Winter
Published: 1993
 
On Your Own: A Guide to Working Happily, Productively and Successfully from Home
Author: Lionel Fisher
Published: 1995
 
101 Home Office Success Secrets
Author: Lisa Kanarek
Published: 1993
 
Small Business Big Polotics: What Entrepreneurs Need to Know to Use Their Growing Political Power
Author: Charles A. Riley, II
Published: 1995
Successful Delegation: How to Grow Your People, Build Your Team, Free Up Your Time, and Increase Profits and Productivity
Author: Frank F. Huppe, Ph.D.
Published: 1994
 
Virtual Office Survival Handbooks: What Telecommuters and Entrepreneurs Need to Succeed in Today's Nontraditional Workplace
Author: Alice Bredin
Published: 1996
 
Work-At-Home Sourcebook
Author: Lynn Arden
Published: 1996
 
Working From Home: Everything You Need to Know About Living and Working Under the Same Roof
Authors: Paul and Sarah Edwards
Published: 1994
EP Review: This comprehensive book offers expert advice on both entrepreneurship and the home business lifestyle.

TIME MANAGEMENT
Choose from the following titles to learn how to use your time effectively.
 
EP Featured Book: Practical Home Office Solutions
Author: Marilyn Zelinsky
Published: 1998
EP Review: When it comes to time management, first things first...setting up an efficient home office! This book will help you design one and is based on real-life, practical advice from home office professionals who have "been there, done that!"
File...Don't Pile! A Proven Filing System for Personal and Professional Use
Author: Pat Dorff
Published: 1986
 
First Things First
Author: Stephen Covey
Published: 1996
 
Get Your Act Together: A 7-Day Get-Organized Program for the Overworked, Overbooked and Overwhelmed
Authors: Pam Young and Peggy Jones
Published: 1993
 
The High Tech Personal Efficiency Program: Organizing Your Electronic Resources to Maximize Your Time and Efficiency
Author: Kerry Gleeson
Published: 1997
EP Review: Has your high-tech tools become more like toys (i.e. are you have too much "fun" with them)? Learn how to manage your work time more efficiently by streamlining the use of your electronic resources.
How to Get Control of Your Time and Your Life
Author: Jeffrey J. Meyer
Published: 1991
 
The One Minute Manager
Authors: Kenneth Blanchard, Ph.D. and Spencer Johnson, Ph.D.
Published: 1993
 
The Personal Efficiency Program: How to Get Organized to Do More Work in Less Time
Author: Kerry Gleeson
Published: 1997
 
The Power of Positive Doing: Twelve Strategies for Taking Control of Your Life
Author: Ivan G. Burnell
Published: 1998
 
Taming the Paper Tiger: Organizing the Paper in Your Life
Author: Barbara Hemphill
Published: 1992
 
Time Management for Dummies
Author: Jeffrey J. Mayer
Published: 1995

TAXES/FINANCES
Choose from the following titles for financial business support.
 
 
EP Featured Book: Minding Her Own Business: The Self-Employed Woman's Guide to Taxes and Recordkeeping
Author: Jan Zobel
Published: 1998
EP Review: This book spells out answers to the novice entrepreneur's tax and bookkeeping questions (btw, it's just as useful for men as it is for women!).
The Anatomy of a Business Plan
Authors: Linda Pinson and Jerry Jinnet
Published: 1993
 
Finance and Accounting for Non-Financial Managers
Author: Steven A. Finkler
Published: 1996
The Frugal Entrepreneur: Creative Ways to Save Time, Energy & Money in Your Business
Author: Terri Lonier
Published: 1998
EP Review: Quick-tip methods of saving money from a seasoned "frugal entrepreneur"!
 
J. K. Lasser's Your Income Tax
Author: J. K. Lasser
Published: Annually
 
Starting On A Shoestring: Building A Business Without A Bankroll
Author: Arnold S. Goldstein
Published: 1991

LEGAL
Choose from the following titles for legal business support.
 
 
EP Featured Book: The Complete Book of Business and Legal Forms: Ready-To-Use Forms for Your Business
Author: Lynne Ann Frasier
Published: 1996
EP Review: Whether you decide to put together your own legal business documents or you just want to familiarize yourself with what's needed before hiring a lawyer, this book can save you some serious attorney fees.
Business and Legal Forms for Authors and Self-Publishers
Author: Tad Crawford
Published: 1996
 
Easy Financials for Your Home-Based Business: The Friendly Guide to Successful Management Systems for Busy Home Entrepreneurs
Author: Norm Ray, CPA
Published: 1993
 
Kirsch's Handbook of Publishing Law for Authors, Publishers, Editors and Agents
Author: Jonathan Kirsch
Published: 1994
The Partnership Book: How to Write a Partnership Agreement
Authors: Dennis Clifford and Ralph Wamer
Published: 1997
 
Standard Legal Forms and Agreements for Small Business
Author: Steve Sanderson
Published: 1990
 
Write Your Own Business Contracts
Author: E. Thorpe Barrett
Published: 1993
INTERNET MARKETING
Choose from the following titles to build an effective web site and a loyal customerbase/clientele via the Internet's global business market.
 
 Poor Richard's Web Site
EP Featured Book: Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site
Author: Peter Kent
Published: 1997
EP Review: Confused by all the decisions involved with setting up your web site? This book was written for you. Well worth the cost of the book in the money it will save you when developing your site.
 Cyber Writing
2nd EP Featured Book: CyberWriting: How to Promote Your Product or Service Online (Without Being Flamed)
Author: Joe Vitale
Published: 1995
EP Review: The subtitle says it all...and is an example of what you'll find by reading Vitale's dynamic copywriting. Learn from a real pro how to get your word out on the Internet (without being flamed!).
121 Internet Businesses You Can Start from Home: Plus a Beginner's Guide to Starting a Business Online
Author: Ron E. Gielgun
Published: 1997
 
Building Cyberstores: Installation, Transaction Processing and Management
Author: Martin A. Nemzow
Published: 1997
 
Connecting Online: Creating a Successful Image on the Internet
Authors: Gregory R. Sherwin and Emily N. Avila
Published: 1998
 
Creating Internet Entertainment: A Complete Guide for Web Developers and Entertainment Professionals
Author: Jeannie Novak
Published: 1996
 
Creating Stores on the Web
Author: Joe Cataudella
Published: 1998
Customer.com: How to Create a Profitable Business Strategy for the Internet & Beyond
Authors: Ronn T. Marshak and Patricia B. Seybold
Published: 1998
 
Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive
Author: Jim Sterne
Published: 1996
 
Fundraising & Friend-Raising on the Web
Authors: Adam Corson-Finnety and Laura Blanchard
Published: 1998
 
Growing Your Business Online: Small Business Strategies for Working the World Wide Web
Author: Phaedra Hise
Published: 1996
 
Guerilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet
Authors: Jay C. Levinson and Charles Rubin
Published: 1995
MARKETING/SALES
Choose from the following titles to increase sales for your home business.
 
EP Featured Book: Taming the Marketing Jungle: 104 Marketing Ideas When Your Motivation is High and Your Budget is Low
Author: Silvana Clark
Published: 1995
EP Review: This handy, slim book is a gold-mine of marketing ideas. Try it!
Big Marketing Ideas for Small Service Businesses
Authors: Rom and Marilyn Ross
Published: 1994
 
Do-It-Yourself Direct Marketing: Secrets for Small Business
Author: Mark S. Bacon
Published: 1997
 
Finding Your Niche: A Handbook for Entrepreneurs
Author: Lawrence J. Pino
Published: 1994
 
Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy
Authors: Paul and Sarah Edwards and Laura Clampitt Douglas
Published: 1998
EP Review: This newly-updated springboard of marketing ideas for the home office professional is a must. Very useful.
 
Getting New Clients
Authors: Dick Connor and Jeff Davidson
Published: 1992
 
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Author: Jay Conrad Levinson
Published: 1993
EP Review: Despite the "aggressive" approach to marketing this book takes, it contains nuggets of resourceful marketing technigques for sales personalities of all kinds.
 
High Probability Selling: Selling Without Pain
Authors: Jacques Werth and Nicholas E. Ruben
Published: 1997
EP Review: This book is basically a script of a salesperson in action and can be useful in learning the art of "sales talk."
How to Market a Product for Under $500
Author: Jeffrey Dobkin
Published: 1996
 
Look Before You Leap: Market Research Made Easy
Author: Don Doman
Published: 1993
 
Marketing with Newsletters
Author: Elaine Floyd
Published: 1996
 
Multicultural Marketing: Selling to a Diverse America
Author: Marlene L. Rossman
Published: 1996
 
1001 Ways to Market Your Books
Author: John Kremer
Published: 1998
 
The Popcorn Report
Author: Faith Popcorn
Published: 1992
 
Synchroservice! The Innovative Way to Build a Dynasty of Customers
Authors: Richard J. Schonberger and Edward J. Knod, Jr.
Published: 1994
 
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Authors: Al Ries and Jack Trout
Published: 1994
 
Turning Lost Customers Into Gold: and the Art of Achieving Zero Deffections
Author: Joan Koob Cannie
Published: 1993
PUBLIC RELATIONS
Choose from the following titles to promote your business through free P.R.
 
 
EP Featured Book: The Associated Press Guide to News Writing
Author: Rene J. Word Cappon
Published: 1992
EP Review: The first step in letting the media know about you and your business is to send a press release that won't get tossed in the trash. Learn how to write an effective release and let the phones start ringing!
Dealing Effectively with the Media
Author: John Wade
Published: 1992
 
Do-It-Yourself Advertising & Promotion
Author: David F. Ramacitti
Published: 1992
 
Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
Author: Michael Levin
Published: 1994
 
How to Work with the Media in Promoting Your Business or Organization: A Guide for the Small Business Owner or Organization Director for Promotion on a Shoestring Budget
Authors: Kevin J. Shay and Michelle A. Bakhit
Published: 1994
Networking with the Affluent and Their Advisors
Author: Thomas J. Stanley
Published: 1993
 
Secrets of Savvy Networking: How to Make the Best Connections for Business and Personal Success
Author: Susan RoAne
Published: 1993
 
Writing Effective News Releases
Author: Catherine V. McIntyre
Published: 1992
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