- EPnews -- from The Entrepreneurial
a work-family resource for home-based entrepreneurs
May 24, 2000
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The Funny Things EP Kids Say & Do
What's It Worth? -- "Old Wives' Tales"
EP Expert Q&As -- Marketing an Errand Service
What's Happening at EP
Editorial Note: EPnews is distributed
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throughout each month -- feel free to check in regularly via
the What's New
banner on our homepage (en-parent.com). Welcome all new subscribers!
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THE FUNNY THINGS EP KIDS SAY & DO!
Believe it or not, we're out of funny things that our kids say!
the EP Community something your child said or did recently that
smirk, giggle, or LOL. Send your submission via e-mail
And if you need a stockpile of
smiles to get you through your EP day, pick up
your own heartwarming copy of Grace Housholder's "The Funny
Things Kids Say":
On those stressed-out EP days,
you'll be glad you did!
WHAT'S IT WORTH?
"Old Wives' Tales"
by deB Sechrist
A man named Graham Haley has
caught my eye lately, and it's not surprising
that he has. He's on a media blitz, appearing on local morning
night talk shows and cable DIY shows, riding the wave of the
His product is a book of household hints and money saving tips
that he and
his wife Rosemary put together while raising 3 daughters: true
Why do I call it the newest trend?
After all, I've been reading Heloise's
Hints in the newspaper since her mom Heloise was writing it,
Heloise (the daughter) and I were little girls. But there has
been a new
spark of interest in using more environmentally friendly products,
and recycling, and in simplifying our lives. What's interesting
me is that a great majority of the hints and tips to clean stains,
money, reduce time and effort are age-old, time-tested, hand-me-down
tidbits, or old wives' tales.
>From drawing chalk lines
that ants won't cross to cleaning drains with baking
soda and vinegar, you've probably heard of some of them before.
grandmother cleaned her windows with vinegar and newspaper, or
her garden was
bordered with marigolds to keep the bugs away. Some of the tips
are wacky or
unusual, some are refreshingly simple, all are inventive.
For a taste of what's available
on the web, here are some sites to check out:
Clean your whole house with vinegar, use dental floss creatively
throw away another pair of pantyhose again! Most of the site
is selling the
book of 2000 hints, but they offer dozens of free hints and tips
common household problems.
Hints from Heloise
She's not as much into nylon net as her mom was <g>, but
tested and reliable advice, weekly hints and monthly best buys,
her top 10 hints and informative pamphlets.
Receive free email hints and tips or visit frequently to check
out the tip of
the day on just about any subject you can think of.
By moms for moms, this site is "full of articles, tips and
links to help you
bring more balance into your life".
deB Sechrist is the mother of three, Webmanager of The Entrepreneurial
Parent, LLC and owner of deBweB, a web design business. Find
out more about
deB at http://www.en-parent.com/webdsn.htm.
EP EXPERT Q&As
Have a question? Our EP Expert
Panel is available to all EPnews Subscribers.
Visit them at <http://en-parent.com/experts.com>.
If your question isn't
already answered on our site, then send it in to: [email protected]
They'll be glad to help you out if they can!
Q. I am starting an errand service
in my city. I am wondering what the best
way to market such a service would be? I have created a nice
"flyer" and am
considering distributing it to about 1,000 homes in my area,
however I am
wondering if this will give me the most bang for my buck. Do
you have any
A. As people get busier and busier,
the need for an errand assistance
business is growing. But rather than randomly give flyers to
meet, I suggest narrowing your focus.
Do you want to help out busy
mothers? Then offer to pick up children and take
them to piano lessons. Deliver meals to their house or even clean
house. Where do you find these mothers? Deliver flyers to child
and after school programs like the YMCA so parents can see them
pick up their children. Take flyers to dentist offices, the grocery
etc...wherever you have women working.
If your area of interest is to
work with seniors and their families, then
you'll want to distribute flyers to senior centers, bingo centers
supply store. Maybe your local pharmacist will give out your
elderly patients. Contact visiting nurses or even a hospice and
you have to offer.
In other words, instead of saying
that you offer "An Errand Service," be
specific. The headline of your flyer could be, "Need help
child's busy schedule? Let me help provide reliable, safe transportation
afterschool activities." Or how's about, "Need a little
assistance in your
home? Let me help you with laundry, shopping and other errands.
I provide a
warm, friendly service and companionship to senior citizens."
Be sure to list the benefits
that come with hiring you. People want to know:
What's In It For Me? Let them know they'll have more free time,
Silvana Clark, our EP Low-Cost Marketing Expert, is author of
Marketing Jungle: 104 Marketing Ideas When Your Motivation is
High and Your
Budget is Low, available at Amazon.com:
You can also learn more about
Silvana at her EP Bio page:
MEMBER TO MEMBER Q&A
Have a question or comment you'd
like to share with fellow EP members?
Write to: [email protected]
OR post your ideas at:
Thanks for sharing!
WHAT'S HAPPENING AT EP
deB and Lisa are still in the
throes of a sweeping site redesign, now
targeted for the beginning of July. There's also been quite a
bit of "behind
the scenes" shifting of priorities and activities over here,
so please hold
on. We'll keep you all posted as soon as we have the details
worked out. Stay
tuned, folks!! It's been a busy year for all of us, and the summer
is a good
time to regroup and map out the year ahead. Let's hang in there
The Entrepreneurial Parent, LLC
is not engaged in rendering legal or
financial advice. If expert assistance is required, the services
licensed professional should be sought.
This newsletter may be redistributed
freely via the Internet. Re-publishing
of separate articles for your print publication needs approval
to: [email protected] for permission.
© 2000, The Entrepreneurial
Editor: Lisa M. Roberts
EP Webmaster: Deborah Sechrist
POB 320722, Fairfield, CT 06432; http://en-parent.com
Ph:/Fax: (203) 371-6212, Email: [email protected]
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