- EPnews -- from The Entrepreneurial
a work-family resource for home-based entrepreneurs
May 10, 2000
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The Funny Things EP Kids Say & Do
EP of the Month -- Laura Holgate
EP Times -- "Mom's Eternal Gift"
Reader Feedback -- Claire Cooper
Making Money Matters -- DH Communications, Inc.
We Recommend -- LeverLock.com & TeamOn.com
MORE Funny Things EP Kids Say & Do!
Editorial Note: EPnews is distributed
the 2nd and 4th Wednesdays of every
month. The Entrepreneurial Parent web site is updated on an ongoing
throughout each month -- feel free to check in regularly via
the What's New
banner on our homepage (en-parent.com). Welcome all new subscribers!
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THE FUNNY THINGS EP KIDS SAY & DO!
Submitted by EPnews Subscriber, Jeanine Garcia, EP to Shelby,
just turned 3
The last few weeks have been
particularly busy for our home business (which
is a good thing!). However, it never fails, when you're busy
that's when the
kids get sick. We spent most of our time running between the
office and the
front room where my son was stationed riding out his illness,
administer his medicine. And we certainly had no time to fight
toddler about taking his medicine. So after several attempts
of trying to
get the medicine in him, each met with a "No, No, don't
like it," I decided
to try something I am completely against: I laced the medicine
sugar, thinking that this will work. But once again, he fought
me. Just when
I thought that again he had me beat, at an opportune moment when
opened in protest, I lunged -- spilling a bit into his mouth.
stopped, tasted the medicine, and began in protest, "No,
No, I don't WANT to
Why work at home? So you can hear the funny things your EP Kids
throughout the day. Share with the EP Community something your
child said or
did recently that made you smirk, giggle, or LOL. Send your submission
e-mail to:[email protected]
And if you need a stockpile of
smiles to get you through your EP day, pick up
your own heartwarming copy of Grace Housholder's "The Funny
Things Kids Say."
On those stressed-out EP days, you'll be glad you did!
EP OF THE MONTH
Laura Holgate, The ORDER of Things
In February, 2000 we kicked off
a monthly feature that highlights the
achievements of one of our newly registered members. Selecting
from our new
member forms, we take a look at business names, niche markets,
special PR or
advertising techniques, innovative products or services, and
other types of
unique business practices.
This month we chose Laura Holgate,
an EP Mom to three children, ages 9-16.
Her company, The ORDER of Things, is a professional organizing
specializing in residential, home office and relocation time
management. We believe Laura has developed a sharp, articulate
well-organized web site that seems to be right in line with the
she offers -- the first step in developing trust among prospects.
Her site is
a reflection of her organizing skills, which is an effective
in and of itself!
We're happy to have Laura as
a new member of our EP Community.
<begin round of applause>
Please welcome Laura by viewing
her Profile Page at:
and/or sending her a welcome
mailto: [email protected]
</end round of applause>
To All -- Please Note: We now
hand out an "award" graphic to our EPs of the
Month! We also continue to offer our selected EPs a FREE Profile
Page at the
EP Showcase and a photo link from our home page all month. So
the word among your friends, colleagues and email loops -- invite
the EPs in
your life to join en-parent.com as a registered member, and let's
EP Community together!
EP TIMES -- AN EDITORIAL
"Mom's Eternal Gift"
© 2000, Lisa M. Roberts
I remember the day my mother
gave me the gift that has lasted a lifetime. She
spoke just a few words, locking her eyes -- brown, warm, tearful
-- with mine, until we connected on a level that only mothers
can. She gave me a gift that now, as a mother myself, I understand
pearl in the oyster of parenthood. The gift was this:
At the peak of my teenage "identity
crisis" (I have had many, so I'll
identify this one as "teenage"!), when I was feeling
the weight and enormity
of being the youngest child of two very bright, ambitious and
older siblings, I blurted out in the privacy of our kitchen that
certain I would never be all that my sister and brother were.
(They were both
law students at the time.)
My mother, recognizing what I
was missing and seizing the moment, said, very
slowly and carefully, "Lisa, I don't care if you become
a doctor, a teacher,
a pilot or a secretary, you will still be Lisa and that's who
I love, who I
will always love."
As my tearful eyes met hers,
I understood. I knew what she knew, saw what she
saw. "Lisa," whoever she was, whatever she did, was
on the inside; her
profession, whatever that may be, was what she would one day
"wear" on the
outside. One did not define -- or confine -- the other.
My parents were perfect examples.
My mother, who was a secretary, and my
father, a construction worker turned custodian, had always been
source of pride growing up because of their resourcefulness,
generosity, their loyalty and their wisdom. What they did to
put food on the
table came secondary to the conversation that ensued as the meal
Likewise, whatever it was that they loved in me, they loved regardless
grades or my ambitions, and continued to regardless of the many
worn since then.
Over the years I have sometimes
lost sight of the "it's not what you are but
who you are" lesson my mother continues to teach me to this
day. I sometimes
feel like a revolving door of "identities" despite
her efforts to slow me
down. Mother. Entrepreneur. Author. Consultant. Wife. Volunteer.
labels are academic. Underneath, I am only one. She knows it
and I know
it...and surely my children see only "one" too.
There's a magnet on my refrigerator
that always makes me smile. It's a
character shaped like a yam, and underneath a smile and twinkling
the words, "I Yam What I Yam!" In my own kitchen now,
I listen to my children
and sometimes I hear A Teacher, A Scientist, An Entrepreneur**,
A Musician in
their voices. But when I look in their eyes, I see Jessica, William,
and Thomas. And hopefully, when they look back, they see "Lisa"
A mother's love for her children
should never come into question. That is the
pearl we hold in our hands, our hearts, and our eyes. For this
priceless gift, I thank you, Mom, and I pray that I am passing
What was the greatest gift YOUR
mother gave you? Share the heartfelt lessons
she taught you, and thank her today -- mailto:[email protected]
**See "More Funny Things
Kids Say" in this issue...
Lisa Roberts is the mother of four, Web Producer of The Entrepreneurial
Parent and the author of "How to Raise A Family & A
Career Under One Roof: A
Parent's Guide to Home Business" (Bookhaven Press, 1997).
her book are available for purchase at: http://en-parent.com/order.htm
through Amazon, at:
EPnews Subscriber, Claire Cooper
responded to last
month's EP Times editorial, "When An EP Takes Wing."
Claire, EP to Duncan,
now 7, and Shani, 21, is a court transcriptionist and desktop
hope you find her story and insight into becoming an EP as inspiring
did! Thanks, Claire, for "speaking up" and introducing
yourself -- you're a
"I have been a "shadow"
EP for about a year now. By shadow, I mean I've
received your newsletters, enjoyed them and forwarded them to
friends in my
home country in South Africa, but never contributed. You have
encouraged me so many times over the past year that I feel I
owe it to all of
you -- those unknown EP's in America -- to thank you for helping
encouraging me in creating a new business in a strange country.
We live in England now -- we
left our home in South Africa in 1998, having
emigrated to England because of the violence in the country and
deterioration of the educational system. My husband and I both
businesses in order to move to England. We knew that we had to
scratch again with no network or contacts. We also found, once
we were here,
that it was not easy to run our son's life and work at the same
decided that one of us would work in full time employment and
the other would
try to start a business again. My husband duly trudged off to
work with a
large company (which he still does not enjoy!) while I stayed
at home and
started to generate work.
It has been very difficult because
for the first three months I earned no
money at all, but in my fourth month I actually managed to invoice
certainly had times when we doubted whether we had done the right
considered my returning to a 9 to 5 job. But I had been self-employed
South Africa for about 11 years and I just simply couldn't contemplate
freedom would be curtailed and my ability to be available to
our son, Duncan,
could be accomodated by both of us working full time. So we perservered.
During that time EPnews has consistently
arrived on my desktop and in days
when I felt like giving up, provided me with inspiration and
reminders of why
I keep trying to do things this way.
I'm happy to report that a year
down the track, I've just worked out my
figures and my income has increased by ... wait for it ... 800%
!! We made
the right decision. We made a lot of sacrifices, we worried an
but as we stand today we've proved that we can make it work both
ways -- Mom
has always been there. She's sometimes worked late at night.
sometimes been a little short on time and patience -- but she's
there one way or another.
We've finally managed to buy
our own home in our new country -- something
which wasn't easy with no credit record and one self employed
a trading record -- but it has been worth every moment of the
little house is deep in the countryside, a few minutes walk from
surrounded by Duncan's friends. I've started to feel quite redundant
-- not to mention finding myself with loads of extra time to
work -- Duncan
flies in from school every day, throws some nourishment down
his throat and
disappears for hours with his mates. They trudge around the fields
surrounding us, digging up hidden treasure, go fishing, make
and generally doing what children should be doing out in the
Every moment of worry, every minute of stress has suddenly become
The vacation starts next week
and we have plans for picnics at the stream,
movies, baking of bread and all sorts of schemes and ideas. And
there to organise and share in them. I'll probably have to do
a lot of
catching up in the evenings, keep my mobile phone with me on
the picnic and
do some hustling to keep it all together -- but hey? What's the
He'd be with a childminder and a whole lot of other kids -- pretty
being in a pen. And I'd also be penned up in an office missing
out on all
My bank balance isn't nearly
what I'd like it to be, my car has seen better
days and the "new" house needs all sorts of renovations
-- but they don't
really matter, do they? Every day my son runs in from school
and I stand at
the window waiting for him. I can see him looking for me as he
walks up the
lane - and the smile that lights up his face when he sees me
is worth more
than anything money can buy.
Thank you so very much ... all
the way from England ... for helping me to
keep the faith in being an EP!!
MAKING MONEY MATTERS
Being available to your kids
and managing a career under one roof sounds to
many like the best of both worlds, but without pulling in some
kind of income
what's all the effort for? Making Money Matters!
Let's hear how YOU earn your
keep as an EP. (Please keep in mind that this
column is here to spark marketing ideas for the already-established
EP, not a
venue to recruit aspiring EPs into a business opportunity, so
no MLM or
packaged business opportunity submissions please.) To take our
with the subject heading "MMM Survey." We look
forward to hearing more about you!
This month Dianne Huff, "The
Cabinetmaker" and Principal of DH
Communications, Inc., shares her marketing tips with us. Dianna
is a writer
and consultant, and an EP to a 2 1/2 year old son. Her contact
Principal writer and consultant
DH Communications, Inc.
PO Box 1201
Amesbury MA 01913
Email: [email protected]
1. In a 2-3 sentence statement,
explain what your home business is about,
including your target market and "mission statement."
I specialize in marketing writing
for high-tech and industrial companies. My
services include all forms of marketing collateral (ads, brochures,
datasheets, white papers, web content, etc.) and project management.
2. What are the most popular
products and/or services you sell? How much do
you sell them for (or what's your hourly rate), and how did you
right price/fee schedule for them?
My main service is marketing
writing. While I do have an hourly rate, I try
to quote per project. For example, a print ad could run a company
from $500 to $2,000 depending. Brochure prices are $300 - $400
depending on how much writing and/or work is involved. I started
business by charging too low, both hourly and per project. It
took me a year
of asking around to get to my current rates, which are now "competitive."
3. What are *your* favorite products
and/or services? Why do you like to
My favorite service is when I
can oversee an entire project from start to
finish. For example, if a company needed a brochure and had outsourced
entire project to me, I would find the graphic designer, the
and the printer and coordinate the work of these team members
as well as
writing the copy. The client would only have to approve the concepts,
copy, the design, and the final product.
I like overseeing the entire
project because one, that is what I'm good at!
and two, it gives me freedom to be a little more creative than
if I have to
provide copy for something that will be designed in-house.
4. Tell us a bit about your marketing
campaign. When did you start noticing
your first sales (after which marketing technique), what marketing
have you noticed yield the greatest results, and how do you make
contact and subsequent sales (via online, phone, fax, mail, face-to-face)?
I started to notice a big increase
in sales after I sent around a direct mail
letter to ad agencies. They are a natural target audience for
me as they
regularly hire freelance writers. I now use this letter, customized
market or industry, for all my direct mailings -- it is that
find names in directories that I purchase from publications.
Before sending out the letter,
I call the company or agency first to see if
they outsource their marketing collateral. If they do, I then
send the letter
to either the marketing manager or marketing communications manager,
creative director. Then I follow up with a call a week later.
prospect calls me first! In fact, this happens quite often. Then,
the prospect is interested in meeting me, I go in and show my
am sometimes given work on the spot.
I have found that companies hold
on to my literature and call me months later
when they need a writer. I keep a database of all my prospects
and call them
every other month to "check in." Most tell me to keep
checking, either they
don't have work, or they do but they have to get it together,
5. Any additional comments are
I love what I do! My business
fits my schedule, my life, my routine
perfectly. My son goes to daycare four mornings a week which
frees me up to
attend client meetings and get work done. It also pays well --
I am able to
make half of what I made working full-time.
We're thrilled to have two new
sponsors this month!
The first, LeverLock.com,
is a brand new business with a unique product
that's very pertinent to EPs. If you have ever been afraid of
alone" while running your business and/or taking care of
your kids, this may
be the answer to your fears. Expecting an unwelcome client to
on your door? Check out LeverLock.com -- from your fellow EP
The second, TeamOn.com,
is an innovative FREE service that allows you to
connect with clients, contacts and colleagues in with a secure,
technology. If you miss being part of a "team" or need
to strengthen the one
you're in, check out TeamOn.com!
THE FUNNY THINGS EP KIDS SAY & DO!
Let's close up this e-zine with
another LOL --
Submitted by EPnews Editor, Lisa Roberts (mailto:[email protected]):
Jimmy stunned me in the car the
other day when he suddenly announced way in
the back of the van where he was seated that he knew what he
wanted "to sell"
when he grew up. Cars. When I asked him why, he pointed to all
cars and said, "Because look -- EVERYONE has to have one!
And they cost a lot
a lot of money!"
(Geez. Uncanny entrepreneurial
wisdom, wouldn't you say??)"
Thanks for reading :-) Remember to visit us online:
The Entrepreneurial Parent, LLC
is not engaged in rendering legal or
financial advice. If expert assistance is required, the services
licensed professional should be sought.
This newsletter may be redistributed
freely via the Internet. Re-publishing
of separate articles for your print publication needs approval
to: [email protected] for permission.
© 2000, The Entrepreneurial
Editor: Lisa M. Roberts
EP Webmaster: Deborah Sechrist
POB 320722, Fairfield, CT 06432; http://en-parent.com
Ph:/Fax: (203) 371-6212, Email: [email protected]
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