- EPnews -- from The Entrepreneurial
a work-family resource for home-based entrepreneurs
February 9, 2000
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- The Funny Things EP Kids Say
EP Times -- "Beyond Schedule C"
Making Money Matters -- www.redheadsfancy.com
What's Happening at EP
--EP of the Month
--January Contest Winner
--January Poll Results
MORE Funny Things EP Kids Say & Do!
Editorial Note: EPnews is distributed
the 2nd and 4th Wednesdays of every
month. The Entrepreneurial Parent web site is updated on an ongoing
throughout each month -- feel free to check in regularly via
the What's New
banner on our homepage. Welcome
all new subscribers!
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THE FUNNY THINGS EP KIDS SAY & DO!
Submitted by EPnews Subscriber,
NAEP member AND Winner of the January
Basket Contest (!), Paula Aiello (mailto:[email protected]):
Last week, we received the final
prints of my 18-year old's Senior Portraits,
taken in the traditional tuxedo and looking very dignified. When
I put the
framed portrait on the shelf, my 4-year old son asked, "Is
that Nathan when
he was older?" I laughed, "No, that's Nathan just dressed
up." To which he
replied, "for Halloween?" I guess he wasn't convinced!
Why work at home? So you can hear the funny things your EP Kids
throughout the day. Share with the EP Community something your
or did recently that made you smirk, giggle, or LOL. Send your
via e-mail to:[email protected].
And if you need a stockpile of smiles
to get you through your EP day, pick up your own heartwarming
copy of Grace
Housholder's "The Funny Things Kids Say":
On those stressed-out EP days,
you'll be glad you did!
-- AN EDITORIAL
"Beyond Schedule C"
© 2000, Lisa
As the ominous tax season approaches,
many EPs turn toward their books (or in
my case, shoe box), to sum up the previous year's efforts in
cents. This annual ritual is not only to keep things clean with
but to evaluate the year's revenue, expenses, and in a word,
which usually all shows up in black and white on a single piece
called a "Schedule C." For many an EP who toils away
day after day in a home
office to keep their professional career afloat while engaging
in the primary
work of raising very young children, this can be a depressing
task. But over
the years I have found that there are other meanings to the word
that are not associated with any monetary value at all.
In my book, "How to Raise
A Family & A Career Under One Roof: A Parent's
Guide to Home Business," I go into detail about the rewards
a home business
brings to one's sense of self, including challenge, diversity,
professional growth, contact with like-minded professionals and
freedom. While there's not enough room here to cover the topic
in full, we
can briefly take comfort by referring to the Webster's Unabridged
in which the FIRST definitions of the word "profit"
are: 1) proficiency,
advancement; improvement; 2) advantage; gain; benefit.
With this perspective in mind,
how have YOU profited by working at home in
1999? Before you answer that question, consider the following:
---> New Client Relationships.
Have you picked up any new clients in the past year? Even if
projects with a new client are small, if you've made a good impression
meeting or exceeding expectations you've "advanced"
your home business a
great deal. It takes time to build a trusting relationship with
a client and
hopefully you're both in it for the long haul.
---> New Contacts.
Have you made a strong connection with any new EP peers online
or in person?
Have you met and conversed with any other new business colleagues
professionals in your field? How about members of the press or
Every new contact can help you advance your home career in terms
opportunities, public perception and personal support.
---> New Hard or Soft Skills
Have you picked up any new computer skills, sharpened your writing,
a class for the first time during the past year? Here's where
"proficiency" comes in, another building block for
income-generating home career of your future...
---> New Business Skills Developed.
Did you research, launch or grow your business in the past year?
you are self-employed you are "improving" your entrepreneurial
knowledgebase and competency -- all factors that are working
together to move
you closer and closer to your financial goals.
---> Family Rewards.
Here is where the concept of "advantage," "gain,"
and "benefit" come into
play full swing. For those of us with an innate desire to put
and career a close second, no further explanation here is necessary
give your loved ones a hug and a smile and thank them for sharing
In today's society, where the
barometer of success is too often measured by
one's annual salary, the preparation of an EP's "Schedule
C" can be a
sobering affair -- and even a point of contention among family
if you can keep your mind and heart focused on the broader definition
"profit" as you gather together your business receipts,
bills, invoices and bank statements, you can retain a sense of
pride in your
year's accomplishments -- regardless of what you pencil in on
(If you'd like to share how you
have "profited" outside a financial
assessment from working at home in 1999, please write to us at
Let's share. And here's to a more "profitable"
2000 for all!!)
Lisa Roberts is the mother of four, Web Producer of The Entrepreneurial
Parent, LLC and the author of "How to Raise A Family &
A Career Under One
Roof: A Parent's Guide to Home Business" (Bookhaven Press,
1997). Copies of
her book are available for purchase at: http://en-parent.com/order.htm
through Amazon, at:
Has anyone caught Oxygen's new
commercial on prime time TV lately? What about
their new cable channel which just launched 02/02/2000? Don't
forget to keep
your eye on Oxygen.com -- there's so much more to come! Meantime,
Lisa's column at Oxygen's business & finance site, www.ka-ching.com,
runs Friday afternoons and throughout every weekend at:
The latest subjects are:
for the Home Office"
"Wanted: Helping Hands for a Home Business Owner"
"The Free Agent Workforce: What's It All About?"
"Love in the Afternoon" (coming up this Valentine's
Also, any time you'd like to
ask Lisa a question directly, stop by her
message boards at:
Or stop in for her weekly chat,
Monday nights at 10:00 p.m. EST, at:
All EPs are welcome!!
MAKING MONEY MATTERS
Being available to your kids
and managing a career under one roof sounds to
many like the best of both worlds, but without pulling in some
kind of income
what's all the effort for? OK, one answer is in the above editorial,
still...Making Money Matters!
Let's hear how YOU earn your
keep as an EP. (Please keep in mind that this
column is here to spark marketing ideas for the already-established
EP, not a
venue to recruit aspiring EPs into a business opportunity, so
no MLM or
packaged business opportunity submissions please.) To take our
with the subject heading "MMM Survey." We look
forward to hearing more about you!
This month Harriet Bitar, Owner
of Redheads' Fancy Cosmetics -- a unique line
of cosmetics specifically designed for redheads and other fair-skinned
-- shares her marketing tips with us. Harriet is an EP to one
one teen, and her contact info is:
Redheads' Fancy Cosmetics
Email: [email protected]
Ph: (860) 426-7337
Postal Business Address: P O Box 413, Southington, CT 06489
1. In a 2-3 sentence statement, explain what your home business
including your target market and "mission statement,"
and how your
"brainchild" was born.
Redheads' Fancy offers cosmetics
to redheads, auburns, strawberry blondes,
whether natural or otherwise and those with fair skin, in colors
their unique complexions and coloring. While searching for a
would make an income and still allow me to be available to my
gaze shifted to eleven tubes of lipstick which were promised
to be my color
but had turned out to be good enough only for my daughter's dress-up
research started with stopping redheads on the street to see
if they fancied
the same, only to find that they did!
2. What are the most popular products and/or services you sell?
How much do
you sell them for (or what's your hourly rate), and how did you
right price/fee schedule for them?
Redheads' Fancy features lipstick
for $7.50, lip liner pencil for $7.50 and
nail polish for $5.50 for redheads and some blondes. I have just
new line of eye makeup: "Fairchild," a collection of
mascara, eyeliner pencil
and brush-on-brow color all for $7.50 each, for all fair people,
light enough for them. Even though I offer a unique product which
strong demand, I still want to keep it affordable. To price the
simply looked at the medium to low end prices already out there
cosmetics products and made sure that my products were comparably
There are some rules of thumb to follow when pricing: double
the raw goods
price or triple it, and I made sure that I could still do that
maintaining the low comparable.
My most popular items are the
"Fairest" shades of mascara and brush-on-brow.
Some of my customers say that finally they don't look like a
too-dark eye make-up.
3. What are *your* favorite products and/or services? Why do
you like to
My personal favorite is the "Fairest"
brush-on-brow because I now have
eyebrows. My brows are naturally very fair, barely visible and
this is just
the right shade for them. I love selling all the products because
a comradery in other redheads that I only wondered about. They
grateful to me for discovering these colors for them.
4. Tell us a bit about your marketing campaign. When did you
your first sales (after which marketing technique), what marketing
have you noticed yield the greatest results, and how do you make
contact and subsequent sales (via online, phone, fax, mail, face-to-face)?
Because mine is such a different
kind of business, I got coverage from the
press. As the newspapers began featuring Redheads' Fancy in their
the phones began to ring. The newspapers were by far the biggest
the coverage was short-lived. I have placed ads in ethnic magazines
set up a display at their festivals to target my market, which
for a while. I find that one has to take every opportuntiy to
get the word
out and it has been a combination of avenues which is working
Fancy. The Internet has been great.
5. Any additional comments are
Be watching my website for "Fairchild." Since the line
is new, it will take
a little while to get it onto the site. Customers may give me
mail address for a "Color Selection Guide," my catalog,
which has the lip and
eye make-up colors on it. They may order from that.
WHAT'S HAPPENING AT EP
1.) New Feature -- "EP of
the Month" (!!)
Karen Murray, "The Coupon
Background: One of our NAEP members,
Anne R. Wenzel of Econosystems.com,
recently submitted an idea for our web site & community that
we think is
terrific. She said, why not highlight an "EP of the Month"
so we can all be
inspired by an entrepreneurial parent's success story?
Shortly afterwards we received
an email from Karen Murray, also known in her
local community as "The Coupon Lady," who happened
to tell us a story about
how she approached a local grocery store owner to see if she
could offer one
of her "coupon classes" in his store that would be
free to the community and
to him. This very sharp grocery store owner saw in Karen an innovative
enhance customer service, and gladly signed her on -- in fact,
HIRED her to
teach 6 classes per year and THEN asked her to become his "Consumer
Advocate." For the past year, Karen and her new "partner"
have teamed up to
spread the word about both of their entrepreneurial enterprises
-- they go to
different civic groups, PTO's, church groups, etc. where Karen
introduced as the store owner's "Consumer Advocate"
and he then asks for
suggestions from the groups as to how he could make his store
wanted. (Imagine a grocery store owner that asked for the CUSTOMER'S
Their local community LOVES the concept. As a final nod to this
PR intuition, they have agreed that Karen stay connected to the
store as an
independent contractor so that she represents the people, not
the store, and
their community knows it.
Talk about a success story! And
one after the heart of our own deB -- who
recently put together our new "Frugal Resource Center"
in addition to writing
her monthly "What's It Worth?" column on time &
money-saving tips :-).
Sooo...come check out what Karen
Murray, our very first "EP of the Month,"
has to say at:
FYI, as of now on, we plan to
select an EP each month from our new member
forms based on unique and successful business practices (from
PR/advertising to niche markets) and offer them a FREE Profile
Page at the EP
Showcase. So spread the word among your friends and let's build
Community together -- along with our collection of success stories!
2.) EP Gift Basket Contest
We have another winner! Paula
Aiello of San Ramon, CA was randomly selected
to receive our January EP Gift Basket. Here are some words from
the items she has selected:
"Many thanks to the EP community
and especially to the contributors for my
January gift basket! I'm proud to be a charter member of NAEP,
counting on EP to help me keep my balance in 2000 as I juggle
my family life
(4 kids, ages 4 to 18 + my wonderful husband), my law practice
California attorney practicing probate, estate planning, and
elder law), and
my "personal" life (is there such a thing?!) ... Let's
hang in together!"
The gifts I've chosen are:
Busy Woman's Planner: BOOK TOTE/PURSE
(BLUE) ($34.95) -- donated by Susie
Ph: 800-848-7715 (orders only) 805-644-3151 (regular line), Email:
Moms Network: MOVIE PASSES ($16)
-- donated by Cyndi Webb,
Email: [email protected]
E-Scent-ials: NATURAL HEALING
BATH BAG ($2.50) -- donated by Jeralynn Burke
and Linda Faust, www.E-Scent-ials.com,
Ph: 847-298-3474, Email:
Organized Times: OFFICE ORGANIZING
101 BOOKLET ($5.50) -- donated by Debbie
Williams of www.organizedtimes.com,
Ph: 281-286-9512, Email:
Babycakes Designs: 8X10 PAINTING
FROM PHOTO ($40) -- donated by Susan
Swingholm, Ph: 713-349-9718, Email: [email protected]
THANKS AGAIN :-). Paula.
Do you want to win our next EP Gift Basket -- filled with $100
donated prizes from EPs that YOU select? As an EPnews Subscriber,
automatically eligible to enter! Just go to the following URL
and take our
"What is your favorite way
to save time or money for your business?
(Household frugal living tips welcome ONLY if they're very original!)"
Aspiring minds want to know!
Go share at:
And see what our Contest Sponsors
are offering this time around at:
NOTE: We Need New Contest Sponsors!!
We're moving this contest from
a monthly to a bi-monthly to give our Contest
Sponsors longer exposure on our site. If you'd like to donate
a product or
service and spread some good will among the EP Community AND
a good word
about your business, please contact us at mailto:[email protected].
be happy to include your full contact info & link to your
site on our Contest
Sponsorship page (even after your prize has been selected, your
remain on the page); and when your prize is selected we'll also
run your full
contact info in EPnews. Come join us!
2.) EP January Poll
We polled over 165 EPs during
our January contest and learned a great deal
about the plans and problems members of our community face. Again,
"What is your No. 1 business
resolution for the new millennium?"
Here were some of the results:
Top 10 Resolutions (in order of popularity):
1. To make more money
2. To be more aggressive w/ sales and marketing
3. To get organized!
4. To (finally) launch a business
5. To work harder/ be more productive/ buckle down
6. To offer better customer service
7. To make better use of the Internet
8. To get a better handle on time management
9. To cut spending
10. To have a better work-family balance
Editor's Pick of Favorite Responses (Please note -- author names
because we forgot to ask permission to quote on our form. In
polls/contests, we will have an appropriate box to check so you
credit for your quote if you want to!):
The Most Relevant Resolution
to EP Life:
"To walk out the front door
when I want to knock off work, tell myself I'm
going home as I walk around to the back door, enter and sing
out, "I'm home
kids, I'm all yours!"
The Most Passionate Resolution:
"Organize, Organize, Organize!!!"
(3 separate entries came in exactly this
The Most Specific Resolution:
"To broaden the area in
which I teach my couponing classes from 1 town to 5
The Most Articulate Resolution:
"Up to now, my business
has been dependent upon my time for its growth and
income. My goal now is to build revenue streams that will generate
beyond my time."
The Most Inspiring Resolution:
"To be happy with doing
as much as I can do in one day."
The Most Bizarre Resolution:
"To not wear ankle booties."
"To take more risks. I have
to admit that since I started my company, which I
am so proud of even if it is fairly small, I have pretty much
done things the
safe way. The New Millennium has given me courage to give my
whole company a
"My number 1 business resolution
for the New Millenium is to take time out to
draw up a business plan. I have plenty of business to draw a
salary and be
profitable. I may have to turn down work unless I hire one or
telecommuting employees. I need to focus on the most profitable
ensure cash flow to be able to pay and provide benefits for my
I've been able to wing it for the first 9 months, but I don't
think I can get
away with it any more."
"To spend more time working
during the day, instead of at night! zzzzzzzz....
This will make my family very happy (especially my husband),
and I will be a
more productive EP because I can rise early, exercise and be
during regular business hours instead of while others are sleeping."
"To simplify and streamline
my time while cutting my stress level due to
having too many balls in the air all the time. I plan to do this
my energies on the really important things while cutting out
activities as well as reducing activities that may be worthwhile
among my top priorities. I also plan to say "no" more
"To cut expenses while increasing
profits, hiring more qualified people at a
higher hourly rate to avoid the rapid turnover of finally trained
to put more time and efforts into marketing, trying new ideas,
working so many hours a week because life is so short. (If I
could do even
one of these resolutions for the year I would be happy!)"
"My number One Business
Resolution for the New Millenium would be a little
phrase I like to call "follow through." So many times
a project idea is
brought up in a meeting, and the concept is unlike any we have
of. Most often, those kinds of ideas take long to develop with
lots of time
and energy. Anyway, if the company would just invest the love
creative project needs to grow, we would be a most powerful business.
sadly, most mouthed ideas fall through the cracks and never mature
successful reality. So as we enter into the new millenium, the
way we follow
through with things needs to change. And it will! For sure!"
Tax Season is in full swing.
If you're a telecommuter, can you use the Home
Office Deduction? When you start a new biz, do you have to get
a Federal ID #
or stick with your SSN? Our EP Tax/Finance Expert, Jan Zobel,
has this and
other answers to pertinent tax questions at:
Are you looking to use your administrative
skills in a work-at-home
arrangement? Find out what ideas Nancy Collamer, our EP Part-Time
Expert, has for you at:
Your Business Articles:
7 Golden Rules for Working on
a Shoestring Budget by Kimberly Stansel
12 Fabulous Resources Every Bootstrappin'
Entrepreneur Should Know About by
Seller Beware (an article on
collecting fees due) by Janet Attard
We are very pleased to introduce
and recommend our new sponsor of The
Entrepreneurial Parent for the month of February -- eLance.com!
it quick and easy for you to buy and sell services with people
from around the world. Thousands of people from over 120 countries
the eLance marketplaces for web and graphic design, software
business services, research, data entry and much more. Buyers
and sellers use
eLance to find each other, to negotiate the deal and even as
a platform for
delivery of the service.
Did you know that EP turns down
advertising dollars every week from
work-at-home "business opportunity" companies? While
we recognize that many
are legitimate, we feel strongly that the best shot EPs have
long-lasting home career begins not by buying into someone else's
plan, but by doing the self-assessment needed in any job/career
At eLance.com, you'll find legitimate
companies with specific projects in
mind that may match your specific skillset. Again, take the link
and see for
Get your name published and win a free book!
Hello fellow parent,
Elizabeth Pantley here - parent
educator, mom of four and author of Kid
Cooperation, Perfect Parenting and my newest book: Hidden Messages
Sept 2000). I'm in the process of writing my fourth book. This
fun - or shall I say FUNNY! It's a look at the side of parenting
mainstream parenting books don't cover - the goofy, the hilarious,
embarrassingly funny. I NEED YOUR FUNNY STORY! If you want to
moment in my new book I'll publish your name and give you a free
copy, too. If I use your story in my book, I'll add your name
to it like
this: Mary B., mom to Jessie and Kayla, Tennessee - and I'll
send you a
personally autographed copy. If I don't use your story I'll still
you with a discount certificate off the price of the book. Please
story to me at: e-mail: elizabeth[email protected]
or by snail mail at: 5720 - 127
Avenue NE, Kirkland, WA 98033-8741.
PLEASE NOTE: Our own EP Expert,
Grace Housholder, also collects funny kid
stories for her weekly e-mail column and books. She's the one
us to do our own "Funny Things EP Kids Say" column.
To receive the delightful
and original weekly "Funny Kids" e-mail column send
a blank message to:
and to contact Grace,
MORE FUNNY THINGS EP KIDS SAY & DO!
Let's close up this e-zine with
Submitted by EPnews Subscriber Wendy Brown (mailto:[email protected]):
One evening my family and I were
sitting in the living room, and we were just
beginning to watch the video, The Lion King. My two-year old
at my husband and me and said, in complete earnest, "Wait
a minute. Do lions
and tigers and birds really talk?"
(My husband and I were laughing
so hard that we couldn't even answer her for
the first couple of minutes...)
The Entrepreneurial Parent, LLC
is not engaged in rendering legal or
financial advice. If expert assistance is required, the services
licensed professional should be sought.
This newsletter may be redistributed
freely via the Internet. Re-publishing
of separate articles for your print publication needs approval
to: [email protected] for permission.
© 2000, The Entrepreneurial
Editor: Lisa M. Roberts
EP Webmaster: Deborah Sechrist
POB 320722, Fairfield, CT 06432; http://en-parent.com
Ph:/Fax: (203) 371-6212, Email: [email protected]
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