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A Word from A
WAHM
"Promises,
Promises"
- ©
1999, by Cheryl Demas
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It's election time here in the US, and
we're hearing a lot of promises from politicians. Last night
as I was listening to a campaign speech on the news, it struck
me how similar a politician's promises are to the promises we
sometimes hear from people who are trying to get us to buy into
their business opportunities. They tell us what they think we
want to hear until they get what they want, our votes or our
money, and then we may feel that they just forget about us.
In business, as in government,
a good, strong leader can present an opportunity to us, inspire
us to do our best, and motivate us to keep moving forward. But
in the end, it is up to us to do the work. We have to make our
own success, and we have no one to blame but ourselves for our
failures.
The problem with looking for
someone to bring along a business opportunity that will solve
all of our problems is the same as relying on a politician to
solve all of our problems. No matter what they say, they simply
can't solve things for us, we have to take the initiative and
take care of ourselves. They can give us the opportunities, but
it's what we do with those opportunities that determines whether
or not we will be successful, as a country and as a business.
If you feel that your business
isn't living up to the expectations you had when you started,
ask yourself if you're really doing the work to make it successful,
or are you waiting for the promises to just come true? Are you
working for your customers? Are you networking and generating
new leads every day? Are you providing the best service you can
to your customers? We all have control of our destinies, in business
and in life, but we have to take
the initiative.
To paraphrase a great politician,
"Ask not what your customers can do for you, ask what you
can do for your customers."
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