@ The Entrepreneurial Parent
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LISA ROBERTS


P.O. Box 320722
Fairfield, CT 06432
(203) 371-6212


OBJECTIVE To serve as a marketing/communications specialist in the non-profit sector.

PROFESSIONAL PROFILE

  • Five years' experience in marketing, public relations and sales promotion with direct client contact throughout.
  • Proven ability to manage multiple projects simultaneously, work as part of creative/ management team, oversee production and maintain excellent client relations.
  • Plan, write, design, edit, typeset and produce print communications that inform, promote, advertise, enlighten and sell.

PERSONAL STRENGTHS

A Communicator. Able to listen, evaluate, create.
Then listen again.
Determined. Focused on end results and confident about achieving them.
Resourceful. Can execute a wide scope of tasks with imagination and competence.


PROFESSIONAL EXPERIENCE

Oct. 1989- Present

Communications Consultant, A CREATIVE TYPE, Massapequa Park, New York
 
Marketing/Communications
Develop marketing strategies and promotional campaigns through effective print communications, public relations and targeted advertising. Projects include brochures, press releases, direct mail pieces, newspaper advertisements, press kits, newsletters, seminar flyers, booklets and more.
 
Project Development
Manage and advance projects from start to finish, including conceptualizing and writing copy, obtaining approvals, collaborating with designers and working with vendors to ensure high quality, cost-effective material. Consistently work within financial budgets and tight deadlines.
 
Client Relations
Listen to, evaluate and meet client needs with creative and enthusiastic results. Over 80% of business comes from repeat clients and referrals.
 
Desktop Publishing
Operate desktop publishing applications with technical and artistic expertise. Have extensive typesetting experience working directly for local printers, designing corporate identities, promotional pieces, collateral material, literary works and more. Understand the effect of proper layout, design and typography in relation to written copy.

Aug. 1987- Sept. 1989

Word Processing/PC Specialist, PC PLUS WORD PROCESSING, Merrick, NY
  • Provided database management, PC consultation, word processing and editorial services to a wide range of clientele.

Dec. 1983- Oct. 1986

Assistant Editor, CBS-HOLT, RINEHART & WINSTON, New York, New York
Computer Science and Electrical Engineering Textbook and Trade Acquisitions.
 
  • Screened manuscripts, followed selected few from acquisition to bound book.
  • Designed, implemented and maintained reviewer database system on IBM PC.
  • Participated in marketing meetings regarding promotion of trade list.
  • Coordinated interdepartmental efforts.


EDUCATION

PENNSYLVANIA STATE UNIVERSITY
State College, Pennsylvania
B.A. English, March 1983


COMPUTER SKILLS

DOS/Windows
  • Microsoft Word for Windows, dBase III+, Microsoft Publisher, Ventura, WordPerfect, Multimate, PageMaker and various clip art and graphics packages. High aptitude for learning new software applications; short learning curve.
  • Have successfully operated a computer-based business with downtime limited to only 2 days in the last 7 years. Excellent troubleshooter.
Keyboard
  • 100 w.p.m.


RELATED EXPERIENCE

March 1991-June 1993

Director/Founder, THE WOMEN'S LEARNING CENTER, Seaford, New York
  • Lead the public relations effort of this community outreach program promoting educational and professional development of women.
  • Directed committee of four and supported member relations.
  • Wrote press releases; planned, organized and implemented seminars/events; arranged speaker engagements; managed financial budget.

Sept. 1990 - June 1993

Publisher, MOTHERHOOD TIMES, Seaford, NewYork
  • Actively participated in creative team that included writers, editors and graphic artists.


PROFESSIONAL ASSOCIATIONS

National Association of Female Executives
Long Island Association of Small Businesses

PUBLICATIONS

Articles have been published in: Newsday, Passages, L.I. Parent, Parish Family Digest and Motherhood Times.

TRAVEL

England, France, Spain, Italy, Amsterdam, Morroco, Canada, USA.


REFERENCES/ PORTFOLIO

Readily available upon request.

 
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