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Globalize Your
Business
Every day 56 million people
online who access the Internet are not English speaking. You
should take advantage of this fact by having your business attract
the international market. As the numbers increase with non-English
speaking on line users, your sales will have the opportunity
to rise as well.
© 2000,
by Marcela Heaton
Why aren't the new small business owners
of today trying to globalize their businesses? Making your business
global is not a hard task to overcome. Providing your business
in the Native tongue for the international public is what your
business needs to become global.
Every day 56 million people on
line who access the Internet are not English speaking. The people
that are on-line are as diverse as the information found on the
Internet. The Internet has eliminated the geographical distance.
You should take advantage of this fact by having your business
attract the international market. As the numbers increase with
non-English speaking on line users, your sales will have the
opportunity to rise as well. If you would like to view some impressive
statistics, visit the Global
Internet Statistics.
Large companies currently trying
to have a global existence see more than half of their business
coming from International resources. Expanding internationally
can significantly impact your sales. This impact can only be
effective if both parties can communicate. You cannot market
your business if both parties speak different languages. If they
cannot read and understand your message, how can they buy in
to it? Having as many documents and literature translated into
the languages understood by your potential customers will significantly
increase your business potential.
You need to decide which language
you will make your web site and documents accessible in. The
most popular and effective choice, in my opinion, would be the
Spanish language. The Spanish community holds the highest percentage
(25%) of Non-English speaking people on the Internet, with the
Asian community following closely behind (22%). There are different
Spanish dialects but they are all very well understood between
them. The most used Spanish dialect is Castilian and the most
concentrated population in Southern California would be Mexican
Spanish. It all would depend on which part of the country you
are located in.
If the thought of having your
whole web site translated into another language seems too much
for you when you are getting started, consider which are your
most effective pages and have those translated. Get in touch
with the people that read this section and get their feedback.
The sections you have translated will end up needing more of
your time. This is when you want to consider contracting a document
translation service to assist you in this new endeavor. This
service will assist you and your business to become viewed globally.
All of your press releases, correspondence, manuals, brochures,
catalogs, newsletters and publications are important items to
have translated to the target language chosen. A good document
translation service can assist you with deciding which documents
you should translate first.
There are many bilingual resources
that can assist you to make your site visualized by the Spanish
community:
Remember that the Internet is
a marketing tool that has endless potential. Don't stop the potential
of reaching every aspect of the Internet with only concentrating
in one market place. The numbers show for themselves that English
speakers are not the only ones surfing the web!
- Marcela Heaton is the owner of West
End Connection Company, which specializies in International
Translation Assistance to help globalize businesses with the
English, Spanish-Castilian/Mexican, Portuguese-Brazilian, German,
French, Italian, Russian and Japanese communities in the world.
You can reach her at: P.O. Box 1948, Rancho Cucamonga, CA 91729-1948
USA; Telephone: (909)899-0747, (800)277-8227; Fax: (909)899-1017;
and e-mail: [email protected]
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