Posted by Jeralynn on July 30, 1999 at 08:12:14:
In Reply to: Who Hired You? posted by Wendy on July 28, 1999 at 14:04:43:
Wendy, I think that the biggest drawback is that they don't know you. Ask your current client if he would be willing to write a recommendation for you as well as any others who have been pleased with your work. When approaching a prospective client, show them copies of the recommendations as well as examples of your work. Start a portfolio of these items to hand them out to your prospects.
Also if possible, instead of answering an ad you may consider sending the prospect a "kit" explaining the services that you offer (along with your recommendations). Follow up with a phone call maybe a week later. Sell them on all the benefits they would get by hiring you. Are you self insured or have coverage through your husband? That's a benefit, they'll save on insurance costs as well as sick days, vacation time etc. Word of mouth is a powerful advertising tool, as you build up happy clients they'll start recommending you to others they may know.
Another option is to post at local colleges that you can type their term papers and perhaps offer a student discount. Keep in mind their finances are often limited, but one day they should be gainfully employed and may need your services.
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